Under the high patronage of his majesty king Mohammed VI

Casablanca IP Week 13 > 18 May 2016 Casablanca | Morocco

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The annual event that rewards and promotes Moroccan brands

7th edition, under the theme «Moroccan brands beyond boundaries » Morocco Awards 2016 will experience awarding of the prize “Moroccan Brand of the Year”, special centenary of industrial property in Morocco.

Open competition to Moroccan Brands, evaluated by a jury of professionals, on the basis of criteria related in particular to the brand development strategy, marketing policy, the degree of innovation and quality of the product or service.

  • The main novelty of this edition: a special Centenary Industrial Property Prize, attributed to the brand that has experienced a remarkable development over the years.
  • Trophies and prizes awarded by the Jury: “Branding”, “Innovation», “Brand of the future” and “Local brand” Trophies, plus the “brand goes Global: Focus Africa” award and the “audience award” based on an opinion poll on Moroccans’ favorite brand.
  • Registration opens at a press conference programmed on February 18 and ends March 20, 2016.
  • Announcement of results is scheduled for May 13, 2016 during a ceremony chaired by Mr. Moulay Hafid ELALAMY, Minister of Industry, Trade, Investment and the Digital Economy.

Casablanca IP Forum