Open competition to Moroccan Brands, evaluated by a jury of professionals, on the basis of criteria related in particular to the brand development strategy, marketing policy, the degree of innovation and quality of the product or service.
- The main novelty of this edition: a special Centenary Industrial Property Prize, attributed to the brand that has experienced a remarkable development over the years.
- Trophies and prizes awarded by the Jury: “Branding”, “Innovation», “Brand of the future” and “Local brand” Trophies, plus the “brand goes Global: Focus Africa” award and the “audience award” based on an opinion poll on Moroccans’ favorite brand.
- Registration opens at a press conference programmed on February 18 and ends March 20, 2016.
- Announcement of results is scheduled for May 13, 2016 during a ceremony chaired by Mr. Moulay Hafid ELALAMY, Minister of Industry, Trade, Investment and the Digital Economy.